Eclipse Reality
Kennedy Space Center
Humanity has always looked to the stars to find purpose. But when it comes down to it, the universe doesn’t care about you. The existence of everything you’ve ever known is nothing in the eyes of the cosmos.
Kennedy Space Center, the hub for NASA’s mission launches, wants you to embrace your insignificance & Eclipse Reality.
Recognition: Gold Medal - Denver One Show
Go With the Glow
All physical advertising will feature black light elements, giving off an otherworldly aura.
Connect to the Cosmos
In order to let go of your Earthly constraints, you must first understand your smallness. KSC social pages will notify followers of upcoming astrological events, giving you a chance to appreciate your meaninglessness.
Goodbye Universe
After decades of sending radio signals into the universe to search for others, it’s time to let go. KSC will send one final message into space explaining our newfound perspective to those who’ve forever ignored us.
Shout Into the Void
Whether you’re Neil Armstrong or Neil Nobody, everyone has their problems. KSC will create an online database for you to upload rants as a way of letting go of your Earthly constraints. These will be launched into space on the next NASA mission, out of mind & into the void.
Mercury in retrograde results in a misfortunate three weeks on Earth. KSC will ask followers to do anonymous good deeds & upload them to social using #KSCRetrograde to find significance in helping others. Rewards will be given out accordingly.
Random Acts
of Retrograde
No one feels their insignificance more than college students finding their universal purpose. KSC will ask the nation’s schools to compete for the kindest acts during retrograde, with the winners hosting a town-wide blackout party.
We’ll turn off all the lights & bring out telescopes, where the astronomy department will take us on a humbling journey through the cosmos, generating interest in this field of science.
Embrace the Blackout
Darkness isn’t the only period to connect with the universe. KSC campus visitors will be able to space out in the infinite nothingness with launchpad yoga.
Sessions will occur during sunrise, sunset, full & new moons, & other important astrological events. These will provide different spatial energies for us tiny specks to embrace.
Ground Yourself
Items of Insignificance
Reserved for only those dedicated enough to spread our message.
Cosmic Calendars
you have no use for human-centric Gregorian calendar’s now that you’re aligned to the stars.
Nike Space Force 1’s
KSC will partner with Nike for a custom pair of Air Force 1’s, featuring glow-in-the-dark elements, & meteor flakes in the iconic Swoosh.
Being a small speck isn’t a harrowing feeling, it’s a freeing mindset worth celebrating!