The hardest part of our creative journey is always the beginning. We overthink the blank canvas in front of us, intimidated & afraid to even try.
Carhartt is using its workwear roots to inspire creatives to start the hardest part of the job: Day One.
Day One
Carhartt
Recognition: Student Merit - Denver One Show
Day One Durability
Carharrt’s blank page advertising will be created using the brand’s durable canvas fabric with the headline and iconic patch stitched on.
Learn The Trade
To help start your creative journey, Carhartt is pulling out of all agencies of record in favor of building our own in-house creative hub.
We’ll transform our brick & mortar locations into creative workshops, growing the talents of unknown artists who will use the brand as their platform.
Apply Yourself
Carhartt only wants those who believe in the brand from #DayOne. Upload your best Carhartt fit pic to social with your personal mantra to receive an application for The Workshop.
Master the Trade
The Workshop will bring in masters of their craft to teach courses & trade their skills to growing creatives. Rapper Tyler the Creator will be the first to lead workshops on artistic expression, the power of music, & pastel color theory.
Using the Carhartt brand, master & apprentice will create special clothing drops for the limited release.
Final projects at The Workshop will culminate in a community thrift & art walk. Students will take over the streets, leaving their mark through artistic expression & creativity.
Show Your Work
Sign the Contract
A creative is only as good as their routine. In order to keep up the momentum after day one, we’ll create a monthly to-do list that breaks up your project goals.
Complete everything on your list to receive Carhartt gear & store discounts. Everything resets on the first of the month.
Tools of the Trade
Art is a collaborative experience, where ideas are combined to create something stronger. Carhartt will add its durability to other brands & building a collection of tools to help on your creative journey.
Carhartt x Canon
Carhartt x Apple Product Cases
Fueling those late night creative sessions.
Carhartt x Redbull
The scariest part of the job is also the easiest one. Stop overthinking & just start!