Nintendo Switch
1UP the Wait
Life is full of waiting. Waiting for errands, waiting for your ride, waiting for your food…
Americans lose a collective 37 billion hours a year waiting for something in line. Instead of scrolling aimlessly on your phone or zoning out, make the most of your time by playing Nintendo Switch & 1UP the Wait.
Recognition: Student Merit - Denver One Show
For most of us, instinctively going on social media is how we spend our downtime.
If you're scrolling for too long, your Switch device will send a Bluetooth notification to your phone, prompting Nintendo-themed posts to appear in your feed.
These will parody current social trends with game characters, until one final post appears, letting you know your Switch is waiting.
Switch Your Screen Time
When you’re sitting for too long, your Switch device will send a Bluetooth notification to your smartwatch, reminding you of what you’re missing.
Watch the Clock
MTA Mario Makeover
We’ll take over New York City’s MTA system with a Nintendo makeover, promoting Switch device usage during travel time. Subway entrances & bus stops will be transformed using Mario’s green warp pipe system, along with other Switch-ified transit elements.
Mario on the Mic
Mario & friends are taking over the PA system, providing special announcements for travelers.
Need to know when the next subway comes? Take a look at current wait times based on your game library.
We’ll connect with your Switch device’s Bluetooth feature to digital ticker boards, & give specific video game updates based on what you're playing.
Times Ticking
Thanks to the Switch device’s RIFD technology, players never have to look up or pause when using turnstiles.
We’ll utilize this tap system to create a Switch home for all your MTA passes, automatically connecting to the gates.
Pass the Line
We’ll partner with Expedia to offer a Switch app, providing special in-game perks & items when synced with your travel information.
Players will get additional rewards if there's a delay or change in plans.
Time to Travel
Switch players will get exclusive in-game benefits based on the locations they bring their devices to.
Different locations will offer unique, in-game items, so there’s always a reason to keep your device in hand.
Reward Your Patience
We’ll throw the ultimate countdown party for those spending their precious time waiting for hyped-up events, releases for clothing, events, & even new Nintendo game releases.
Switch devices will be passed out to those waiting countless hours in line to start the party before it even begins.
Celebrate the Wait
Instead of twiddling your thumbs out of boredom, use them to spend your downtime in a more rewarding way. Every waiting moment is the perfect opportunity to play your Switch.